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Showing posts with label OOH. Show all posts
Showing posts with label OOH. Show all posts

20 Clever and Creative anti-smoking ads

Clever and creative anti-smoking advertising which will inspire you to quit smoking.

Anti-Smoking Billboard

Billboard put up by Peruvian League of fight against cancer demonstrating damage caused by person smoking to his family. The billboard used 15000 butts which were glued together inside a single panel.

Creative anti-smoking ads

Anti-Smoking Stickers

Creative anti-smoking ads

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20 Innovative examples of guerilla advertising

Advertising has become part of our lives, we consume it every here and there. This makes job of creative agencies harder to make ads that stand out in crowd. Guerrilla advertising is a great tool which agencies and advertisers are often betting on.Once a frisk form of advertising it has now perfected itself by making strange, surrealistic visuals and situations which passers simply by will remember. Here is a showcase of 20 innovative examples of guerrilla advertising which attracted eyeballs towards it.


Don't Miss Reading  Creative Washroom Advertising   Putting client into an elevator.

1. Superette – Short shorts




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Radio station going on air from billboard

Outdoor advertising has certainly evolved over time. With companies adapting new technologies ,the static billboards are been replaced by Led based digital billboards. Companies and agencies are constantly thinking out of box to come up with advertisements that may attract eyeballs. Would you had ever seen 
" Water generating billboard"  "A surprising Bus Stop" if they had not adopted to technology.One such impressive billboard-cum-studio in Kolkata is catching eyeballs of local people.



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10 Creative Examples Of Putting Client Into Elevator

Advertisements can be seen everywhere in our lives be it home, en-route to office, malls or radio. With an average consumer getting exposed to between 3000-5000 brands messages per day; it becomes necessary for advertisers to constantly come up with new and creative ideas to grab the attention they want.

Advertisers have used emotional elements such as Anger, Joy,  Humor ,Love, Fear and Surprise in the advertisements grab attention. To add on more to this they make sure that advertising message passes to consumer at the least expected places like washroom’s where advertising cannot be ignored.

One such place where people don’t have anything to do is Elevators; all they do is staring while waiting and elevators are necessary in high raised buildings and often used by people. Taking this into consideration some innovative companies and agencies created some brilliant advertisements by using elevator’s sliding doors, interiors, up-down motions. These ads are amusing, memorable and effective. You may also like to read Creative Guerrilla Marketing Posters

Check out 10 Most Creative Elevator Advertisements below that will actually make waiting for the lift fun. We would like to hear from you in comments section!!!

Becel Take action. Love your heart

Elevator Advertising

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Reaching out people with Guerrilla Marketing Posters

The key task while designing and implementing marketing campaign is to catch attention of people. Guerrilla marketing has perfected this technique by targeting consumers in unexpected ways and unconventional places. This once-fringe form of advertising has now been taken up even by large corporations. These 10 posters show just how powerful guerrilla marketing can be whatever the objective may be.Don't miss reading our previous posts on
Trillion Dollar Campaign    
Restroom advertising
Water generating billboard


 Real Hip Hop’ Bus Stop Ad

A real eye catcher poster, a floating afro was placed at head-level behind bus stop seat, making it look like person seated there has quite an impressive head of hair.
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15 Creative Washroom Advertising

In the battle of gaining market shares catching eyeballs is a must, so no front is left unmanned, no stone unturned, no washroom ignored… ..As private environment, it is an ideal medium for gender targeted advertising which allows you to convey more of intimate message. Studies show that people approve this kind of advertising. The key reason for acceptance of these advertisements is “No Distractions” as there is limited space and things to be done.


For advertisers Washroom advertising is efficient as it is less expensive. Based on that result, no wonder why washrooms are flooded with creative ads. In this post, we showcase some of best Creative Advertising found in Washroom. Get ready for today’s washroom exploration!!

You may also be interested in reading
Trillion Dollar Campaign    Water Generating Billboard                                                        
Palladium No Smoking       World's Best Bus Stop

Toyota Prius: Pre-collision 

Tag line: The all-new Prius pre-collision system can detect a potential impact before you do.

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Pair of shoes equals ----- nos of cigarette packs


Brazilian shopping mall Palladium changes up price tags for anti-tobacco campaign

The best way to get smokers to quit is by telling them how much money they're spending on their cigarettes. Master Roma Waiteman and Palladium Shopping Center in Curitiba brought that idea to life with "Price Setter."

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Trillion Dollar Campaign

For protesting against Zimbabwe's record braking hyperinflation in October 2008, The Trillion Dollar Campaign was launched in 2009 for promoting newspaper The Zimbabwean as well as increasing awareness of the total collapse of the Zimbabwean dollar.
 Instead of explaining problems faced by the newspaper creative team of TBWA Hunt Lascaris associated campaign with country’s collapse, the worthless currency. The outdoor campaign was designed by throwing away trillion dollar notes with the message.


You may also be interested in  Water Generating Billboard    Best Bus Stop
    
Large murals composed of hundred or thousands of banknotes were pasted on walls along streets with heavy foot falls and also billboards were purchased on highways. Messages such as "It's Cheaper To Print This On Money Than Paper" and "Thanks to Mugabe This Money Is Wallpaper" were printed on actual Zimbabwean 100 trillion dollar bank notes. Value of these notes at that time was USD $5. Bundles of cash was mailed to media personalities. The contact details of "The Zimbabwean" were printed on bank notes and was attached to the posters wherever it was sold.


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Diesel - Be Stupid

Diesel sparked quite a bit of controversy with launch of "Be Stupid" campaign in 2010. The ads showed men and women in various situations that are considered indecent,unsafe proactive and being stupid,. ASA concluded that ' the content of posters was likely to cause serious offense to adults in an untargeted medium and is unsuitable for children". After a break Diesel has come back with the campaign. Here are latest 37 creatives from the "Diesel Be Stupid" series 


You may also be interested in  Water Generating Billboard    Best Bus Stop    
Sex in Advertising 
Print Innovations
Smart Old Lady - Print Advertising      
Latest Creative Print Advertising



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Water Generating billboard

Face of advertising & marketing is changing rapidly due to extensive use of easily available technology. But have you ever come across a water Billboard Generator. Created for University of Engineering and Technology in Lima, Peru with help of DraftFCB in a city that sits in middle of desert with almost no rainfall, area where fresh and clean water is not guaranteed to everyone.


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Best Bust Stop

For daily commuters, waiting for a bus can be tiresome.But what if an ad at the bus stops encourages you to check a website and after they do so, a surprise happens? Bus coming in Zero seconds!! No something else

Qualcomm powering a tonne of the world’s best smart phones showcased how everyday life is just better with mobile with a pretty cool stunt in Los Angeles. Messages with tag lines, “In a hurry?”, “Seen it all?”, and “Bored?” were placed at bus stops and pointed to a mobile site URL. People could check the website an in a while, some cool things happened, see for yourself.

Best Bus Stop


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