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Water Generating billboard

Face of advertising & marketing is changing rapidly due to extensive use of easily available technology. But have you ever come across a water Billboard Generator. Created for University of Engineering and Technology in Lima, Peru with help of DraftFCB in a city that sits in middle of desert with almost no rainfall, area where fresh and clean water is not guaranteed to everyone.

It works by extracting water from air passing through the billboard, condensing it, cooling it and storing for use of people. Please click for more on interactive ooh campaign