How to Grow Your Internet Marketing Campaign

                     

Spending money on wasteful internet marketing practices is the easiest way to drain a budget and have nothing to show for it. There are a number of easy techniques that a company may use to track the effectiveness of recent internet marketing practices, and knowing such methods before implementation of a new marketing campaign should help to make sure that the projects chosen offer true return on investment.

The following projects and considerations represent a good place for any business to start for growing internet marketing campaign effectiveness:

1. Utilize coupons and savings codes

Consumers of all types love coupons. Even if someone never actually uses the savings, the opportunity to grab a coupon is a terrific way to encourage interaction between a company's brand and its buyers. More importantly, coupons represent a way to determine whether the newest marketing push is visible in the marketplace, or whether it's concealed behind other, better offers from competitors. Coupons offer dual value in garnering attention and offering a simple way to measure marketing effectiveness.

2. Measure sales levels

All statistics related to sales, advertising, and promotions require measurement before the implementation of any new marketing projects. It's vital to be able to measure the level of sales experienced by the company before and after the arrival of a new advertisement or internet marketing project.

3. Create surveys

Creating a survey is a terrific chance for a company to measure the level of exposure and brand awareness granted by various marketing techniques. People get to say what they want about a company, and it's all anonymous, which usually inspires honesty from respondents. It's vital that surveys aren't too long, however, as consumers don't want to waste time with pages and pages of questions about a product or a company.

4. Track statistics for everything

Every internet marketing technique offers simple ways to track consumer behavior. Anything a company creates for promotion needs to have a code inserted into it so that the company knows when someone has seen an advertisement and responds to it. Tracking is available for impressions, click-through, and conversion numbers. As with sales levels data, impressions and click-through information needs to be measured before and after implementation of the marketing plan.

5. Assess market visibility and improvement

The natural result of an internet marketing campaign should be the increase of visibility of a company's products and brand. An increase of sales should represent an improvement of brand awareness, but it's important to go further in such measurement. Measuring market visibility includes looking at a company's standings in Google search results and measuring the internet "chatter" about a company or its products through venues like blogs, social media, and standard news outlets.

One of the excellent benefits of measuring internet marketing success is the value of being able to refine internet marketing strategies after a new project doesn't pan out in an expected way. Continuous improvement of an internet marketing campaign is a terrific way to run a smart, efficient advertising plan and is a value to businesses of any size.

This article was written by Aubrey Phelps, a writer for fiber.net. In her spare time, she goes hiking in Utah and spends time with family.