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8 Steps to Effectively Preselling Your Next Online Event

If you're planning on running an online event, you're going to want to make sure some people are there because if there isn't, what good is it going to be? Since an audience is going to be your key to success, here are some simple strategies you can implement to make sure people tune into your online event.

1. Start Reaching Out

If you already have an email list, you're already a step ahead of most people. What you're going to want to do is start by sending emails a few weeks ahead of time to notify people that you're going to hold an event. Inside this email, explain when the event is going to be held, what you're going to cover and how your visitors can benefit from it.

Aside from the email, don't forget to start reaching out to your social media followers on Facebook, Twitter, YouTube and so forth. Remember to keep your updates limited because people don't want to see the same message every day.


A great way to find out who is coming to an event is by setting up a RSVP. Whenever you promote your event, make sure the visitor has to sign up on this list to show their interest in your online event. These lists tend to work great for those who typically run live events.

3. Hold a Teaser

Before the main event, consider setting up a few teaser webinars that anyone can access. During these webinars, don't give away too much information, but rather, talk about the benefits of the main event. For example, if you're going to talk about how you can increase your website traffic by more than 400 percent, then you could briefly talk about what strategies are going to be talked about. If people like these teasers, then there's a good chance they are going to crave more. Consider using services like INXPO.com to create engaging online event presentations.

4. Offer Free Reports

The Internet loves anything that's free. Consider offering a free report to those who join your email list. This is a win-win for both parties because you're going to get a subscriber who you can keep in touch with in the future and the visitor will hopefully get something out of your free report. Remember, you're going to want to make this free report as informative as possible so that they spread the link with their family and friends.

5. Free Memberships

Like the free reports, consider offering a free membership to something you've done in the past or maybe a premium content portion of your website. Like the free reports, make sure that the visitor enters their email to access the free membership area. Again, this is a great way to capture an email and keep them in the loop for future events like your online events.

6. Share Content by Guest Posting

Sharing content with reputable blogs in your industry is a great way to build your brand and draw traffic to your website. As long as your content is informative enough, bloggers won't have a problem posting it on their website. When linking back to your website, make sure that you include any social media information as well. That way, new visitors will know of the ways to keep in touch with you. If you're unsure how to get started with guest posting, KISSMetrics.com put together a beginner's guide.

7. Advertise

If you have the budget to so, consider advertising across the web on Google AdWords, Twitter and Facebook. As long as you know the demographic you want to target, it shouldn't be too hard to get the word out. Entrepreneur.com lists 15 places where you can effectively advertise online.

8. Contest

A great way to get people to come to your future online event is by holding a contest. For example, you could offer a cash prize or maybe even a product that you launched to a random viewer at the end of your presentation. Since everyone likes a contest, be creative to see what kind of interest you can draw.

Implementing the ideas mentioned above should hopefully draw in more recognition for your next online event. By starting early, working hard and reaching out to the right people, you should be able to call your next online event a success.

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