A logo is important to every brand. Companies invest millions for improving their logos and trying to figure out what will the logo communicate to the consumers. Each time a consumer sees one logo, it triggers all sort of thoughts and emotions, which are always not positive.
Here is a series of parody “honest logos” put up by Swedish graphic designer Viktor Hertz, which attempts to show what people really think about these brands. Have a look, it is quite funny.
You may also be interested in reading How Famous Companies Got their Names
You may also be interested in reading How Famous Companies Got their Names
Excellent creativity with logos
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