45 Creative And Smart Typographic Logo Designs

Most of us here love to look at well-designed logo. A logo is visual identity of a company; it is face of the company. It is way to communicate with your consumers. Every time a consumer looks at logo it triggers different thoughts and emotions which may be positive or negative.

There’s no thumb rule of designing an effective logo so designers experiment a lot like with fonts, graphics, colors and many more things to create something which may be effective enough. Surely a combination of all things can create a memorable logo, but what if logo’s design is restricted to typography only...

In designing we frequently talk about typography. Let it be any design; print or a website design, typography plays an important role in making and breaking up the design. Just play around with the bare essentials and some brilliant idea comes up. So in today’s post we have gathered 45 creative and smart typographic logo designs. You can see beautifully thought out ligature, imaginative use of letters, clever use of colors or rearranging of letters and many more things related with type giving it a brilliant twist.

Alexandria

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7 Tips On Creating a Winning Logo

So you have a new creative project. It sounds simple – the task ahead: to design a logo for a company whose business you have recently won. Then it hits you. You have no idea where to start.

We are here to tell you the task ahead may not be as difficult as you think if you prepare and plan in advance before you begin designing. And here are the important seven steps on how you do it:

1. Working from the creative brief

It always helps, at the beginning of every project, to do some background research before you begin. Working from the creative brief the client has sent you, try to get the vital facts about the brand you are about to design a logo for. It is wise to ask these questions:

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5 Things to know before creating Logos

A logo is a very important aspect in any business or institution. It is a mark of uniqueness and authenticity that defines the institution uniquely from any other business of the same class or trade. Before creating a logo, there are certain factors that you ought to put into consideration.

Before moving forward I recommend you to check these Offbeat examples of logo designs going wrong to get a sense of why these five things are important in logo designing process.

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Clever Approaches To Designing Logos

Signage installations provide leverage in directing customers to your establishment, in addition to the advertising opportunities it can generate. Quality designs are able to conjure up a chain reaction of promotions initiated and maintained by clients and even passers-by who just happen to take a look at your sign. In the past, memorable designs are able to gain popularity through efficient execution and presentation. With the right combination of branding and creativity, clever designs on logos can push your brand forward. Coming up with an initial idea for the project is not an easy task, so here are some concepts you can work with.

Fonts resembling imagery

Letters and numbers are naturally made up of shapes, and you can use them to your advantage. You can include a subtle inclusion of a symbol to represent your product. It can also be an item or place that is relevant to your brand philosophy. A common practice is to replace the tittle—the dot above the letter “i”—with a specific object. The letter “O” is also easy to morph into object, as long as it’s round as well.

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A Quick History of Logos

Technology and society has had a strong effect on the evolution of logos. Looking though history, we can see a clear pattern between the style of logos and the means we had of producing them.

Starting from the beginning, the first logos were found in stone or on cows. These were essentially just a way of marking territory and, to make life easier, the designs were kept as simple as possible.

The first real commercial branding was found on armour; manufacturers wanted to show off their good work, and tournament knights were the Olympic athletes of their day. Being etched onto steel, these early logos were still kept simple, remember Heath Ledger in A Knight’s Tale sporting a familiar swoosh?

It was during this period that the most enduring emblems appeared. The need to identify yourself spawned the age of heraldry, being painted or embroidered, heraldic symbols could afford to be much more intricate. Although non-commercial, the symbol of the Plantagenet family is still very recognisable today.

Plantagenet family Coat of Arms

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How famous companies got their names?

Last week I had posted a series of logo parodies “honest logos” by Swedish graphic designer Viktor Hertz attempting to show how popular brands are perceived by consumer. The brands like Coke and Pepsi have undoubtedly become a household name. All these companies had to start somewhere, one of most important factor when starting a company is coming up with a name for it. 

The idea of coming up with company name looks simple, but if you have not been in brainstorming session trying to name a product , you really do not know precisely how difficult it is. We as consumers never give a thought to it, but it is vital component of branding process. 

The story behind naming a company can be pretty simple or complex. The name can be based upon founder’s name, place of operation or based on properties of components used in manufacturing and many more. Here is how some of the biggest companies in world got their names and stories behind it.

Recommended Reading - Aged 97 - Partially blind man creates a masterpiece with MSPaint

You may also want to check the crazy evolution of major brand logos.

You may also want to check the history of logo design.

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25 clever logo parodies by Viktor Hertz

A logo is important to every brand. Companies invest millions for improving their logos and trying to figure out what will the logo communicate to the consumers. Each time a consumer sees one logo, it triggers all sort of thoughts and emotions, which are always not positive.

Here is a series of parody “honest logos” put up by Swedish graphic designer Viktor Hertz, which attempts to show what people really think about these brands. Have a look, it is quite funny.

You may also be interested in reading How Famous Companies Got their Names

7-Eleven

Image Source: Flickr

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The Crazy Evolution of Major Brand Logos

Arthur Brisbane a newspaper editor was quoted with this expression "Use a picture. It's worth a thousand words" in a 1911 article. ("Speakers Give Sound Advice". Syracuse Post Standard (page 18). March 28, 1911) and that is definitely true when it comes to logo design. A well thought logo design idea can use a simple icon leaving a deep impression for the public. Most logos acts as “communication medium”, for example telling about quality services a company can provide for its customers.

While there is no golden rule as to what kind of logo design would be most effective, designers tend to follow the six step approach of keeping logo design Simple, Memorable, Versatile, Timeless, Appropriate and Unique. When you look at logo designs of successful or well-known brands around the globe you can find the logo designs mostly adhering to these guidelines.

Even if these brands or companies happen to be number in the world, they will never relax. Any business needs to market itself constantly and revamp them every few years. This helps them in looking fresh and maintains their great stature. In this article we checked out how some of today’s most prominent brands have evolved and revamped over time. Some of the original logos are certainly not recognizable.

Apple

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Offbeat examples of Logo Designs going wrong

Logo represents a brand visually; it is what sticks in people’s mind as well as creates associations. Great logos will not allow their consumers forget the brand – it’s precisely what prompts them pick one product over the alternatives: people are likely to stick to a thing familiar, something that introduces positive associations.

Implementing an effective logo can boost popularity of company, sometimes opposite is also possible. The results can be disastrous if second opinions are not gathered for evaluating the logo prototypes prior to implementation. We showcase you 10 examples of missteps and how logos can potentially ruin company's image.

Catholic Church’s Archdiocesan Youth Commission

The award winning logo from Art Director’s Club of Los Angeles in 1973 is good example of how perception can change with new generations viewing things differently.

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Journey of Olympic Logo designs

With start of 2014 winter olympics we thought it would be great idea to share with you 100 years journey of Olympic logo design.Olympic's has been there for more than a decade, and has gradually turned into biggest ceremony to human beings symbolizing peace, friendship,joy and equality.

Each Olympic logo is a art showcasing the best designing ideas and skills of the the time.One can notice the changes in logo designs, monochromatic color trend getting replaced by multicolored approach, logos getting simple and minimal and much more.

 May these logo designs inspire, illuminate and guide you in your next projects.

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Logo Does Not Equal Brand

Lot’s of people contact agencies and professional designers for new branding but, in reality most of them mean to ask for new logo. The words – ‘logo’ and ‘brand’ are commonly interchanged, but both concepts are very different.

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Inspiring logo designs

Any operating business needs a unique and eye catching logo. For an average company logo could very well be factor distinguishing it from superior ones. Therefor having a well-designed logo is most. For designers, sometimes coming up with unique and creative concepts for logo designs can be a tough task. So to ease the difficulty here is compilation of finely designed logo's. They can look to get some needed inspiration

Amuse Logo

 

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15 inspirational logos

Logo designing is one hell of tedious task for creators,owners. They tend to answer all sort of questions Will it address the purpose of designing, suit nature of business. Thousands get created but handful of them inspire you. We have brought you some logo designs which will surely inspire you... Enjoy!!!

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10 vibrant and colorful logos

Spring is a great source of inspiration, the season where the colors explode and people search for novelties, the idea of life is highlighted everywhere you see.Expecting the spring,we have created here list of most interesting colorful and vibrant logos.Even the saddest viewers are going to get impressed by joy of color, therefore I really recommend enjoying these.

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Weird Logo'sLogo's using Ambigram 

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Logos using ambigram

In order to make logo stand out in crowd designer's use Ambigrams while creating logo's.An ambigram is graphical figure that spells out words not only as presented, but also in another direction. It is also known as an inversion, or flipscript. Creating an ambigram is one of most challenging part of designing. Here are a few examples of logos created using ambigram effects.

 Logo for the iconic band, ABBA.

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Weird Logos that work

One can find Logos everywhere. Only few among them become popular - either due to their simplicity and time span in market makes it to be recalled or they are unique and catchy . Sometimes for being unique you've to get weird. In these post we have showcased some of weird looking logos designs.

Society 27 logo is created by Pavel Pavlov making use of ambigram effect. The logo displays exactly same when viewed in upside down position. Use of quotation marks and number seven makes up the complete 27

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