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Condom's glowing in dark

Earth Hour is a worldwide event organized by World Wide Fund for Nature held towards the end of March annually.It encourages households and businesses to turn off their lights for one hour to raise awareness about the need to take action on climate change.

60 minutes without using electricity can be little boring, so as to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms glowing in dark throughout bars, clubs, gyms and universities..

Prior watching the video you can also check out Sex in Advertising

Advertising Agency: Leo Burnett Tailor Made, Brazil
Client: Next Condom Store and Earth Hour
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Pedro Fernandes
Art Director: Guto Chicanelli
Editing: Paulo Staliano
Motion Graphics: Christian Balzano
Sound Production: Punch Audio