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Flat Web Design: Trend or Revolution?

The latest technology to make its way into our homes, offices and lives is Flat Web Design. And to be fair, there is so much latest technology being integrated into our spheres as a whole, it can be easy to start feeling overwhelmed and not take notice of or use everything. Other trend slaves have to always be the first ones to be using the latest technology – often to their detriment when the latest and greatest turns out to be not so hot after all.

But this new technology, Flat web design, is a two dimensional design concept for a two dimensional screen. And before your eyes glaze over and automatically give yet another high tech design concept a miss, you might want to hang around and check this one out.

Skeuomorph design has dominated every facet of the design industry for the better part of the last decade, facilitating familiarity in everything from digital design, auditory skeuomorph, and physical concepts - the works. However, many elements of design have reached a place where they are referenced entirely from skeuomorph, and no longer actually using the original counterpart at all.

Flat web design allows us to reconnect with the abstract nature of interfacing, while exploring cleaner structures for conceptual design. So before you by pass this and knock Flat Web off as a passing phase, check out our top 5 ideas why you might want it to stick around.

1. The Concept is Honest 

A good example of flat web design is the Windows phone site – clear, crisp and colorful – definitive characteristics of Flat web concepts. It’s simple, honest and user friendly. Interfacing is clear and concise, and makes use of a lot of fresh white space, disciplined grid systems, crystal clear typography as well as precision colors. Flat web completely eliminates gradients, 3D design effects and elements, shadows and special effects – ensuring that the user knows they are interacting with a flat screen. Honest and simple.

2. It’s Hot 

Flat Web design is up to date, fashionable and trendy, and in any industry using interface design, it is essential to follow some trends. Flat web is really hot right now – super slick, minimalistic, fresh, clean and bright. It is interchangeable with other trends at the front of the queue at the moment.

But as with any trend, there is that nagging feeling in the back of your mind, asking ‘’How long is this one going to last?” But we have a feeling about this one, and we feel a little design interface revolution brimming under the surface here.

But before you head out and start following the trend blindly, check out the immediate suitability and ask yourself if your target market is braced for the change.

3. It’s User Friendly 

Flat web design is not only very visually appealing; it is very user friendly as well. The simplistic, clean and almost Zen like design enables you to remove all the other distractions from the focus. No more distractions and the visual cues all come in the instantly attractive forms of crisp typography, vivid color and large white spaces.

What is almost a concept to streamline and strip design to its core, it’s the very part that could make it tricky. Strip the interface to the raw point of clarity, without removing integral user prompts that your site can’t afford to go without.

4. It’s Fast 

Conversion in terms of efficiency is literally a facet of flat web that exudes proficiency. By stripping the interface right down to its core, correctly, user friendly strategy literally double clutches itself up a notch. And your user will be able to find everything they needed without looking for it in the first place; there’s nothing more appealing than the combination of being slick and good looking for sure.

5. Easily Managed to Scale 

With the soaring trend of concepts like responsive design, you need to consider that your site needs to be able to manage different scalability levels. Consideration of mobile Internet scale is an absolutely key point for the modern face of design capability.

Aspects of skeuomorph design imagery definitely look incredible, but in many cases can’t handle the scalability issues, leaving key areas lagging behind. However, Flat Web design specifics, like elements of typography and color are instantly and easily converted to smaller screen capabilities, without losing any of the carefully thought out impact in the process.

Color and pattern replace styling and realistic imagery and content is efficiently detailed using identifiable color links over various device platforms with flat web.

Author’s bio: The guest post is written by Sonia Jackson from www.essays.mightystudents.com. She writes essays on different topics and can give you useful advice.